Worried that poor outbound linking practices are hurting your site? Here are the methods for identifying and fixing these potentially detrimental links -- without getting rid of the ones that are helping you .
Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when a user conducts the same query via Google voice search, Google responds with an audible version of … Continue reading Featured snippets: Optimization tips & how to ID candidate snippets
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that.