Suppose you are selling Dog Treats on Facebook so you would like to get connected to people who owns a dog because they are the one likely to buy your products. So any effort for the audience who don't have dogs is a waste of time and money. More than 1.2 Billion people uses Facebook … Continue reading Facebook Ads: Interest Based Targeting
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the … Continue reading The 4 Ps of SEO & digital marketing
If you are trying to increase your Web traffic and are looking for the most effective international marketing strategy, there are two different methods you might wish to explore. One option is search engine optimization (SEO) and the other is search engine advertising (SEA). Both techniques involve slightly different strategies and the effectiveness of each option … Continue reading SEA vs. SEO: Which Online Marketing Option is Right for You?