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Facebook Ads: Interest Based Targeting

Suppose you are selling Dog Treats on Facebook so you would like to get connected to people who owns a dog because they are the one likely to buy your products. So any effort for the audience who don't have dogs is a waste of time and money. More than 1.2 Billion people uses Facebook … Continue reading Facebook Ads: Interest Based Targeting

4 Effective SEO Strategy in 2019

There are more than 3.5 billion searches everyday on search engines like Google, Bing, DuckDuckgo & Yahoo ,now where do you place yourself in such crowded and competitive market. For better rankings and organic reach you need more than the knowledge of SEO. You must know how to implement your web pages or website to … Continue reading 4 Effective SEO Strategy in 2019

5 Quick WordPress SEO Tips to Boost your Search ranking

FIVE QUICK WORDPRESS SEO TIPS Before I get into the details, I wanted to give you a quick overview of everything we’re going to cover: Improve your site speed Optimize for mobile Delete thin content Ensure all your images have alt text Review your site structure and internal linking On to your WordPress SEO tips! 1. IMPROVE … Continue reading 5 Quick WordPress SEO Tips to Boost your Search ranking

How to Uncover Your Competitors’ Social Media Strategies

Social Media: Big companies have it, smaller companies have it. Celebrities, housekeepers, infants, 60-year-olds – even cats and dogs have it. Billions use social media every day, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors? Social users are free … Continue reading How to Uncover Your Competitors’ Social Media Strategies

How to Write Great Schema Markup for Your Company

If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for any company, but that over 50% of Fortune 500 companies do not yet use it! In this article, I will take you through the steps and best practices when adding structured Schema.org markup for your … Continue reading How to Write Great Schema Markup for Your Company

Fighting Review Spam: The Complete Guide for the Local Enterprise

The only thing hotter than weather in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, … Continue reading Fighting Review Spam: The Complete Guide for the Local Enterprise

Optimizing For Mobile in 2017: Expert SEO Tips

Mobile search has become a part of today’s reality, but there are still some blind spots that can make optimizing for mobile a bit stressful. To relieve this pressure, we invited the marketing masterminds Eric Enge, Cindy Krum, Roy Hinkis, and Bryson Meunier to discuss mobile SEO. Read on to learn: What you should be doing right now to make … Continue reading Optimizing For Mobile in 2017: Expert SEO Tips

Tips for Optimizing Your Website for Mobile in India

India is one of the most competitive and dynamic markets in terms of mobile usage. When it comes to smartphones, India’s Mobilegeddon is happening right now, as 70-75% of its total web searches are performed from a mobile device. So when talking about the upcoming Mobile-friendly era, India is the country that you should watch out for! Thus, we called up … Continue reading Tips for Optimizing Your Website for Mobile in India

How to bring your potential customers back with retargeting

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to … Continue reading How to bring your potential customers back with retargeting

Google asks some searchers to tag movies with critic statements

Google is testing a new feature to let searchers add more data to the movie results displayed in the Google search results. Some searchers are receiving notifications from Google asking them to tag the movie they just searched for with critic-like adjectives, such as “strong acting,” “over-hyped,” “plot twist,” “authentic acting” and many more. Search … Continue reading Google asks some searchers to tag movies with critic statements

SEA vs. SEO: Which Online Marketing Option is Right for You?

If you are trying to increase your Web traffic and are looking for the most effective international marketing strategy, there are two different methods you might wish to explore. One option is search engine optimization (SEO) and the other is search engine advertising (SEA). Both techniques involve slightly different strategies and the effectiveness of each option … Continue reading SEA vs. SEO: Which Online Marketing Option is Right for You?

5 Steps to Create a Killer Content Marketing Strategy

The most popular content on the internet typically has no commercial slant. And that presents a Catch-22 for SEOs or inbound marketers. Somehow, someway, a company needs to connect their content back to the underlying purpose and philosophy that guides their business. Otherwise, content marketing doesn't make sense. And it won't return on the investment. … Continue reading 5 Steps to Create a Killer Content Marketing Strategy

Why Mobile-First Is the Only Design Worth Your Investment

Most marketers think they’re hiring web designers to design an aesthetic. But the savviest practitioners know they’re not. They’re hiring experts to think through design interactions. The way people will arrive, hunt, look, and browse to ultimately find what they’re looking for in the most pleasing way possible. (Also, a few conversions along the way would … Continue reading Why Mobile-First Is the Only Design Worth Your Investment

Google beta testing brand-new Google Search Console design

  Google is currently testing a new design and user interface for the Google Search Console. The new user interface takes a design look from the revised mobile-friendly testing tool that launched less than a year ago. It seems Google has been beta testing this new user interface for some time and now is starting to slowly roll … Continue reading Google beta testing brand-new Google Search Console design

How to Target Multiple Keywords with One Page

So we can find variants of these niche topics using Keyword Explorer or another tool, looking for the keywords with the best qualities (Difficulty, Search Volume, Opportunity, etc). By organizing your keyword research in this way, it conceptually aligns with the search logic of Google’s Hummingbird algorithm update. Once we have niche topics identified for our subject, we … Continue reading How to Target Multiple Keywords with One Page

How to Use Facebook Live: A Step-by-Step Guide

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketersbroadcasting it in 2016. Facebook Live is particularly popular -- videos see 3X the engagement of traditional videos shared on … Continue reading How to Use Facebook Live: A Step-by-Step Guide

The Facebook Ad Types: What Are You Option

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. … Continue reading The Facebook Ad Types: What Are You Option