Messenger ads are going global. After promising tests in Australia and Thailand, they are expanding the beta further. They will now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.
This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month,1 which gives marketers an opportunity to expand the reach of their campaigns and drive more results.
“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimise our advertising spend and further drive business results.”
—Michiel Tops, General Manager of Marketing and Communications, Australian department store David Jones
Here’s how it works:
In addition to Messenger adverts, businesses can use Messenger’s existing advertising solutions to
Extend your reach with Messenger ads
People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ad creation. This can be your website or a Messenger conversation.
Messenger ads will be available in Ads Manager and Power Editor. If you’re using automatic placements, Messenger is included for all supported campaign objectives. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives on 11 July, with more options like the App Installs objective, coming soon.
Make a difference in your business by making Messenger ads a part of your campaign.