Your Title tag is the most important On-page SEO factor.
- Start your title tag with your keyword.
The closer the keyword is to the beginning of the title tag, the more weight it has with the search engine.2.
2. Add modifiers to your title tags.
Adding modifiers like “2017”, “Best”,”Guide “, “Review” help your rank for the long tail version of the target keywords.
3. Wrap your Title in an <h1> Tag.
The <h1> tag is your Headline tag. Most CMS like WordPress automatically assign the <h1> to your Blog posts. Some themes in WordPress override this feature. Check you site codes to make sure your title tags gets the leverage provided by the <h1> tag.
4. Use Multimedia.
Using images, engaging with video and diagrams can reduce bounce rate of the and increase your preference on the search engines.
5. Wrap Subheading in the <h2> tags.
For every kind of posts, you must have Subheadings in the <h2> tags also the subheading must contain the Target keyword.
6. Drop your keyword in the First 100 words.
Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.
- Google started penalizing mobile unfriendly websites by 2015.
- Make Sure your website has a good responsive Design.
Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website.
These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
Add 2-3 internal links on every post
Boost Site Speed
Make sure your site doesn’t take more than 4 seconds to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
You can easily check your site’s loading speed using the excellent GTMetrix.com.
Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your image Alt Text.
Another reason to optimize your images for SEO: it gives search engines another clue of what your page is about…which can help it rank in organic search.
When Google sees images with alt text “blue widgets” and “green widgets” it tells them: “this page is about widgets”.
Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content.
And the more eyeballs you get, the more likely someone is to link to you. So don’t be shy about placing social sharing buttons prominently on your site.
In fact, a study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%
We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results. However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:
- How and why do social signals improve rankings?
- What’s the future of social signals with regard to SEO?
- What steps should be taken right now to improve my website’s social signals?
My goal is to explore each of these questions to help readers develop a fundamental knowledge of the critical elements of social signals as they relate to not only SEO, but to the real goal of online marketing: increased website traffic and, ultimately, revenue.
How and why do social signals improve rankings?
While any answer to this question is highly debatable, I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
- Number of people that like your brand on Facebook
- Number of Facebook shares
- Number of Twitter followers
- Number of tweets mentioning your brand name or including a link to your website
- Number of people that “have you in their circles” (Google+)
The SEO adage “length is strength” was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.
Aim for at least 1900 words for every piece of content that you publish. Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!
I know that you’re sick and tired of hearing about “quality content”.
Even though search engines have no direct way of determining quality, they have plenty of indirect methods, such as:
- Repeat visitors
- Chrome bookmarks
- Time on site
- Dwell time
- Google searches for your brand
In other words, great content definitely won’t hurt you. So there’s no reason NOT to publish awesome stuff every single time.
Use SEO-Friendly URLs
Google has stated that the first 3-5 words in a URL are given more weight. So make your URLs short and sweet. And always include your target keyword in your URL.
In other words:
Avoid ugly URLs: selfseoblog.com/p=123
Or long URLs: selfseoblog.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best.
So I discussed most important On-page SEO factors that can boost your rank in 2017.