Who doesn’t love a well designed website with good content. The content of the page is what makes it worthy of a search result position. Good content is what the user came to see and its extremely important to the search engines. So what is a good content? A good content is that which solves all the query of the user, it full fills the demand of the user also a good content is a linkable content. So lets start Onpage SEO checklist to provide good content.
1. Title tags
Title tag is technically know as title element. It is the most important part of the website, in search engine title tags give the preview of your website and are important for both search engine and social media. Title tags represent your page basically it give a precise information about the content of the page to the search engine crawlers. It is critical for both user and search engines.
Optimal Format of Title tag:- Primary Keyword – Secondary Keyword | Brand Name
Optimal length of title tag for search engines is in between 50-60 characters but keep your title tag under 55 characters for proper display of the mobile version of the website.
2. URL of Website
URL is the address of the website.Now how to use it properly is the main purpose of SEO.
Now the following is a good example of URL structure:
This URL clearly shows the hierarchy of the information on the page. the backslashes are properly used to separate the different section of the site. This information is used to determine the relevancy of a given web page by the search engines. Its easy for user as well as for search engines to differentiate between sections of the website.
The following is a bad example of URL structure:
Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.
3. Image alt text
Every image on the website plays a vital role in ranking of the page in the search engines.You include images in your articles to get people to read your text. Well-chosen images also strengthen your message. You shouldn’t forget to give those images good alt text.
The alt tag is used by screen readers, the browsers used by blind and visually impaired people, to tell them what is on the image. The title attribute is shown as a tool tip when you hover over the element, so in case of an image button, the button could contain an extra call-to-action, like “Buy product X now for $19!”.
Each image should have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise they won’t know what the image is for. A title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be much of an issue.
But what if an image doesn’t have a purpose?
If you have images in your design that are purely there for design reasons, you’re doing it wrong, as those images should be in your CSS and not in your HTML. If you really can’t change it, give it an empty alt attribute, like so:
The empty alt attribute makes sure that screen readers skip over the image.
4. Meta Description
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. Every page should have its own unique meta description that will differentiate the page properly describe the purpose of the page. The Ideal length for meta description is 150-160 characters if we exceed the limit the search engine results will not be able to display the rest. So it is better to keep the meta description under 160 characters o user can easily determine where to go just by looking over the different search results.
5. Heading tags(H1, H2, H3)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used. The most important thing that you should always keep in your mind is that it is best to have a one H1 tag per page followed with subsequent H2, H3 tags. Although you cannot use as many H2 tags or H3 tags these are some common mistakes. Ideally from SEO prospect it is good to have two to three H2 tags per 1000 words. You can always use 10 H2 tags per 3000 words.
So applying these 5 steps on your every page of your website will help you to improve your rankings in the search engine by 10 times depending upon the niche of your website.
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